JILL’S
Brand Identity

JILL’S is a family owned Chinese takeaway in St.Helens. The takeaway was founded by my auntie Jill, and it had been serving customers for over 20 years. When I was a child, I used to live at JILL’S and growing up I eventually started working there too.

A “Takeaway Kid” generally refers to childern of Chinese immigrants who grew up helping out in thier parents takeaway. For this rebrand I was inspired by this culture and, using my own personal “Takeaway Kid” experinices and connections to JILL’S takeaway to inform the designs and show a more playful side to JILL’S.












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